Police investigators today visited the offices of Avex Entertainment and Tokyu Malls Development over a guerrilla marketing event in Shibuya in April. The appearance by J-pop diva Hamasaki Ayumi (30) in front of the popular 109 department store in central Shibuya, announced in advance only to those involved and a small number of Hamasaki's fans, was to launch her autobiography and the "Next Level" album. She visited three CD stores in Shibuya before her arrival at 109 around 3pm. She didn't sing and was on stage for only about three minutes, but the crowd quickly grew to about 8,000 people and caused traffic jams. About 70 security personnel worked to a possible crowd panic and no injuries were reported. The legal problem is that organizers did not apply for official police approval for the event and could face charges under the Road Traffic Act. A similar publicity stunt in Shibuya pulled by singer Go Hiromi (53) in 1999 led to six people being prosecuted.
credits: japanzone
credits: japanzone
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