BoA’s mother shares parenting tips and her view on idol/agency disputes

BoA’s mother, Sung Young Ja, guested on tvN’s morning talk show, “Brunch,” and shared her thoughts on BoA’s income, her relationship with SM Entertainment, as well as her view on the current KARA lawsuit.


Sung, who previously published a book on her know-hows of raising a Hallyu star, a pianist, and a music director, began by stating, “In a society driven by competition like today, it’s only when they’re allowed to play and experience to their heart’s content that they discover what is truly best for them. Becoming a mother who is like a friend and a sister is very
important in raising children.”


On managing BoA’s income and investment techniques, she commented, “I personally manage BoA’s income. As opposed to going ‘all-in’ in one area, it’s important to diversify your investments.”


When asked about the ongoing disputes between JYJ, KARA, and other celebrities against their agencies, Sung Young Ja revealed, “Instead of looking at the money, one should live life as honestly as possible. You should never hurt the feelings of another, because when you achieve honor, money naturally follows.”


Check out the full segment, as well as her thoughts on how BoA has been able to manage her relationship with SM Entertainment, through tvN at 10:00 AM KST on February 21st.