Lee Hyori visits China again. According to Mnet Media, Lee Hyori visits in order to attend the Beijing Hyundai i30 Showcase and Press conference.
Aside from 200 Chinese media organizations, Beijing’s mayor and other high-ranking officials will attend the press conference as well. This showcase is to release the Hyundai i30 as well as Hyori’s CF song “As Long As I Love You.”
Lee Hyori’s popularity has been noted. On August 17th, the CF’s photos and videos released at sohu.com reached 5,000,000 views.
This time, the Hyundai i30’s event is more than just an advertisement. The music video and music will be released all around Asia. Because this is another collaboration between Hyori and the makers of the Anystar CF, this event attracted a lot of attention.
The CF has been aired in China’s four biggest broadcasting stations; posters have been plastered in 400 different places outdoors; and 120 miles of train is covered in advertising. The advertisement’s budget was 20 billion won, hoping to establish the “Hyori Effect” in China.
The showcase will take place in Beijing’s University of Science and Technology. In addition, Hyori’s photographer and Dancing Queen concept for the CF will be revealed.
On the other hand, on August 17th, Hyori started her second photoshoot, appearing with a city girl’s aptitude and sexiness, earning her praises for being “Korea’s representative indeed.”
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