On February 17th, it was revealed that Auction had recently recruited popular idol group SHINee as their main models for the next year.
As a result, SHINee will join f(x) – who signed a two year contract with Auction last year – and be the
face of Auction starting in March.
Auction followed the trends in selecting SHINee and f(x) as its main models, targeting young people in efforts to strengthen their sales in the fashion and accessories categories. The company is strategically trying to reach consumers in their 10s-20s through celebrity marketing.
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