Kim Tae-hee to Star in Romantic Comedy in Japan

Actress Kim Tae-hee (31) will take the lead role in Fuji TV's new romantic comedy, tentatively titled

Netizens envious of Kim Tae Hee’s trainer

Fans have been expressing their anger over Kim Tae Hee’s trainer, who appeared in MBC’s Celebrity Biography, ‘Tae Hee’s Rediscovery‘ on April 1st.


On the broadcast, Kim Tae Hee’s trainer helped the star stretch her body as well as

Kim Tae Hee looks like a goddess even in sweat suit

A picture of Kim Tae Hee in comfortable attire was revealed in the internet.


Kim tae Hee posted on her mini homepage on the 30th, “This picture is for all my fans! I received the best present ever two days ago. I thank you so much. I love you!!” Along with the message she posted a

Sneak peek of Lee Jun Ki and Kim Tae Hee’s upcoming movie Grand Prix

The upcoming movie Grand Prix has released its first still cut from the film. The movie stars big name actors Lee Junki and Kim Tae Hee. Even before seeing the picture, we knew these two were playing each other’s love interests but the photos definitely shows that it’s a sad movie.


After losing her horse through an accident, Kim Tae Hee’s character Joohee leaves for Jeju Island. That’s the scene those still cuts are from. Kim Tae Hee said, “A horseback riding movie is new for me. I’m looking forward to it.”


She talked about practicing horseback riding, “I’m still not very good but I’m trying to be in the best condition when I go into filming. Horseback riding is a sport that will make you feel energetic.” It has been three years since

Lee Junki wants to get closer to After School’s Kahi

Lee Jun Ki celebrated his 29th birthday recently with his fans at Yonsei University on the 17th.


It was revealed on this day that he had recently received his enlistment notice to serve the army.


But he is likely to file for a deferment as he is currently filming for his movie, Grand Prix and also has a drama, Faith lined up immediately after that.


During his fan meeting, he played the Ideal Type World Cup game. Out of top actresses such as Kim Ha Neul, Moon Geun Young, Song Hye Gyo, Soo Ae, Shin Min Ah, Lee Hyori, Han Hyo Joo and more, he chose Kim Tae Hee. 

With Junki currently filming the movie, Grand Prix, with Kim Tae Hee, this definitely made the fans jealous about their close proximity.

Junki then did a “My Mind’s Ranking.” He chose the three idols he wants to get close to. In third place were all the members of SNSD while KARA’s Jiyoung won second place. After School’s Kahi however took first place.

Lee Junki just jumped from cute to sexy!

He reasoned, “She’s so good at sexy dancing.” Way to state the obvious.

'Actress Kim Tae-hee Was Perfect Student'

Actress Kim Tae-hee, well known for her beauty, was found to have achieved perfect scores in all subjects during three years in middle school.

An MBC TV program got its hands on her school records and disclosed them to the media ahead of the launch of the new entertainment program "Star the Secret."

``The school records showed that Kim had claimed top places during the entire three years, with perfect scores in all subjects at the school. It's unbelievable," an MBC staff member said.

One of her home school teachers said in evaluation comments that ``Kim was a well-behaving student who concentrated on studies and thereby kept teachers alert during classes."

The teacher also described her as a "perfect student" who not only studied well but drew popularity from male students with her beauty. "I've never seen such a perfect student as Kim Tae-hee in all my career at schools," the teacher said.

Kim is a graduate from the nation's top school, Seoul National University.

In the meantime, the 29-year-old actress will appear as a heroin in the upcoming espionage TV drama "Iris,"which has generated plenty of hype since the unveiling of its A-list cast and blockbuster scale.

When Stars Bank on Advertising Only

Despite numerous box office bombs and once-in-a-blue-moon TV soap appearances, some actors and actresses enjoy wild successes as commercial models, firmly establishing an aura of mystery even among celebrities. In Japan, even popular celebrities rarely appear in more commercials than dramas, while stars in U.S. rarely shoot commercials except for luxury goods. But in Korea, some celebrities star in commercials at least 10 times more than in dramas or movies.

◆ Commercials-only Stars

For the actress Kim Tae-hee, who returns to the screen for the first time in four years this September, her new drama role is a chance to shed her prolonged image as a TV spot star. She appeared in 26 commercials since 2005, an average of 5.2 per year. During the same period, she starred in only two films, "The Restless," and "Venus and Mars." Actors and actresses such as Jang Dong-gun, Jeon Ji-hyun, Han Ga-in, Han Ye-seul, or Shin Min-a also appeared more in commercials than in movies.

What makes this possible is their so-called marketing power. In a survey of the most popular actor and actress in Korea in 2009 by market researcher Leespiar in March, Jang Dong-gun and Kim Tae-hee took first place -- a truly surprising result given that neither appeared in any movies or dramas since 2007. What were the standards measuring popularity? Leespiar says it simply asked respondents who might be considered popular and to list their personal preferences. That suggests many people actually voted for them because of their frequent appearance on TV, regardless of the context. Although great popularity may lead to appearances in commercials, this can also work the other way and make them more popular.

◆ Income

Fees of hundreds of million won are also a phenomenon unique to Korea. In the U.S., only professional models appear in commercials, which actors tend to avoid so as not to look like has-beens. This shows that acting alone can generate enough wealth in the U.S., whereas it rarely does in Korea. The tendency to cast top stars for commercials is also absent in Japan. "Japanese agencies don't invest too much in fees because the products take precedence over celebrities in commercials," says Jung Bo-hyun, an executive in a domestic ad agency. "Celebrities themselves also choose to appear constantly in a single commercial rather than to star in many for higher pay." By contrast, a handful of actors and actresses dominate the film industry in Korea. "In a situation like this, many celebrities focus more on commercials than actual acting," says Kim won-young, a copywriter.

◆ Popularity and Risks

The benefits of such strategies are dubious. According to data released by the researcher Brand 38, Kim Tae-hee's commercial influence dropped from first place in early 2008 to fifth this year, Jeon Ji-hyun's from third to sixth, and Zo In-sung's from sixth to 11th place. The center explains that constant exposure to repeated images rapidly dulls the receptiveness of the public.

"Comparing popularity and the lack of it every year, the data show that celebrities who appear only in commercials tend to grow unpopular," says the director of Brand 38. "While celebrities who established a mysterious image for themselves were at the top of the list for commercials up until three years ago, now celebrities who constantly honed their talents are beginning to dominate the advertising market."